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BORA facts and figures
Name: The company group is named after one of the world’s strongest katabatic winds, which blows along the Adriatic coast.
Year of establishment: 2007
Founder: Willi Bruckbauer from Rosenheim, Germany is a seventh generation master joiner, a passionate amateur chef and the owner of werkhaus (a company specialising in exclusive interior design and furnishings)
Employees: Approx. 650 colleagues worldwide from 25 nations
Sites: Raubling (DE), Niederndorf (AT), Sydney (AUS)
Flagship stores: Munich and Herford (DE), Sydney (AUS)
Sales markets: +40 countries in Europe, Asia, Australia and New Zealand
Retail partners: Approx. 8,000 retail partners worldwide
Mission: We are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.
Values: Courageous, innovative, confident, passionate about life and freethinking. BORA is renowned for challenging the status quo and for rethinking the kitchen as a living space with the utmost determination. We are courageous, innovative, confident, passionate about life and freethinking – and this gives rise to our daily pursuit of perfection and the way in which we bring our vision to life and make our mission tangible. These values are incorporated into our products and shape the friendly and mutually respectful way in which we work together.
Positioning: BORA develops and produces innovative premium built-in kitchen appliances with impressive design standards. The BORA X BO steam oven is the logical progression from the cooktop extractor systems. BORA has thus gone from a cooktop extractor specialist to a specialist in the kitchen as a living space. The design blends seamlessly into that of the kitchen, allowing users to focus on what really matters: spending time with others.
BORA: More than cooking. We transform kitchens from functional rooms into genuine living spaces. Through innovative products and services that simplify cooking and promote a healthy lifestyle.
Awards
Company:
- kununu Top Company (2023, 2024)
- Top-Arbeitgeber Tirol (2023)
- FOCUS Top Arbeitgeber (2022, 2023)
- TOP 100 (2018)
- Deutscher Gründerpreis (2010)
- 365 Orte im Land der Ideen (2009)
Products:
- Red Dot Award
- iF Design Award
- Plus X Award
- German Design Award