This is what the kitchen as a living space means to BORA
BORA believes a kitchen is more than just a collection of various appliances, tools and cabinets. We demonstrate our vision for contemporary living and cooking and explain how we create the BORA Signature kitchen.
Signature kitchen at BORA
We believe a kitchen is more than just a collection of products, appliances, tools and cabinets. A kitchen reflects our lifestyles. We at BORA have a vision of contemporary living and cooking. A vision which represents us a brand and comes to life in every BORA Signature kitchen.
The Signature kitchen accompanies us in various means of communication for a certain period of time and conveys our conceptual vision of a living space. In our current campaign, we’re putting our new products in context and uniting them with (kitchen) spaces to create synergy between kitchen and lifestyle.
BORA kitchen designs tell stories and make memories
One room, one message – an endless number of ways to bring this space to life. Fresh air and a clear view are guiding principles that are repeatedly seen in our kitchen spaces as images. With the desire for unlimited design freedom, we create living spaces that convey the idea of “like cooking in the fresh air” in all its facets. The interior and exterior flow freely into one another and subtly connect the kitchen with the architecture and nature itself. As complementary elements, it’s evident that both elements are inseparably dependent on each other in their existence. This combination transforms the kitchen’s fundamental image from an elementary space – where food is prepared – into a living space.
The experiences in the kitchen as a living space could not be more varied. In relation to this space, there will be moments of interaction that will take various turns over the course of the day. This extraordinary space provides a stage for people to enjoy experiences together while preparing, appreciating and, of course, eating food.
Our Signature kitchen serves as a visual representation of our message, as only a BORA can offer such intuitive operation, pure filtration and freedom to cook.
Principles and materials of the BORA Signature kitchen
When we plan BORA kitchens that perfectly reflect our products and brand, we prioritise timelessness and the use of genuine, unprocessed materials. Typical BORA materials include spruce and oak, stone, glass and metals such as steel or stainless steel.
Whilst paring down to the basics, we pay close attention to the quality of the materials used. The purpose of our efforts to remove all things superfluous is to instil a sense of wellbeing and tranquillity in the observer.
