Press release
BORA facts and figures
Name: The brand name BORA is derived from the name of the Croatian katabatic wind, which blows along the Adriatic coast and symbolically represents our principle of downdraft extraction
Founder & CEO: Willi Bruckbauer (born in Rosenheim, Germany) is a seventh generation master joiner, a passionate amateur chef and the owner of werkhaus (a Raubling-based company specialising in exclusive interior design and furnishings)
Year of establishment: 2007. More about the company history
Positioning: BORA develops and produces innovative built-in kitchen appliances. We offer our customers a holistic kitchen concept from a single source that covers all workflows within the kitchen: Storage. Marinating. Cooking. Baking. Roasting. Steaming. Cleaning. Vacuum sealing. Lighting. A cycle with perfectly aligned products.
Sites: Raubling (DE), Niederndorf (AT), Sydney (AUS)
Flagship stores: Herford (DE), Sydney (AUS)
Production sites: In-house production at ‘Vertical Factory’ in Niederndorf External production e.g. in Wiesau, Ochsenhausen (DE) and Mattrei am Brenner (AT)
Employees: Approx. 750 colleagues worldwide from 29 nations
Sales markets: + 40 countries in Europe, Asia, Australia and New Zealand
Sales network: Over 8,000 retail partners worldwide trained, developed and supported by the BORA Academy: approx. 500 training sessions per year in 6 languages approx. 7,000 training participants per year at 5 sites
Mission: We are revolutionising the kitchen as a living space. With extraordinary products for extraordinary experiences.
Values: BORA is renowned for challenging the status quo and for rethinking the kitchen as a living space with the utmost determination. We are courageous, innovative, confident, passionate about life and freethinking – and this gives rise to our daily pursuit of perfection and the way in which we bring our vision to life and make our mission tangible. These values are incorporated into our products and shape the friendly and mutually respectful way in which we work together.
Claim: More than cooking. We transform kitchens from functional rooms into genuine living spaces. Through innovative products and services that simplify cooking and promote a healthy lifestyle. A space for sharing enjoyment.
Awards
Company:
- kununu Top Company
- Top-Arbeitgeber Tirol
- FOCUS Top Arbeitgeber
- TOP 100
- Deutscher Gründerpreis
- "365 Orte im Land der Ideen"
Products:
- Red Dot Award
- iF Design Award
- Plux X Award
- German Design Award